VICHY LABORATOIRES INTRODUCES VITINHA AS ITS NEW GLOBAL BRAND AMBASSADOR

Vichy Laboratoires, a leader in dermocosmetics recommended by more than 80,000 dermatologists worldwide, is proud to announce the signing of professional Portuguese international and Paris Saint-Germain midfielder Vítor Machado Ferreira, globally known as Vitinha, as its new Global Brand Ambassador. Vitinha will first headline the upcoming campaign for Dercos Anti-Dandruff, before starring in campaigns for Dercos Anti-Hair Loss and a new range of Vichy Deodorants, embodying the brand’s commitment to high-performance dermatological health solutions.

 

This partnership marks a strategic milestone for Vichy as it strengthens its presence within the integrative health landscape. By partnering with one of the most brilliant world-class athletes of his generation, Vichy reaffirms that performance, success, and long-term health are the result of an integrative approach spanning physical excellence, recovery, mental resilience, nutritional discipline, and dermatological science.

Vitinha’s selection was driven by his authentic relationship with the brand as well as his status as a hair icon on the pitch. As a high-level athlete subjected to daily intense training, sweat, and public scrutiny, Vitinha has previously navigated sensitive scalp concerns. After experiencing the dermatological efficacy of Vichy Dercos firsthand, he became a natural advocate for the brand’s science-backed results. Known for his phenomenal stress resistance and tactical intelligence, but also his “lucky charm” hairstyle and humble personality, he was the natural choice for the brand. Leveraging his platform and a growing community of more than 4.5 million followers across social media, his role will be to convey the shared values of precision, efficacy, and positive energy to a global audience, specifically engaging the male Gen Z community who value both sport and self-care.

Of the partnership, Vitinha shared, “I am incredibly proud to join Vichy Laboratoires. As a professional footballer, my life is about performance and attention to detail. I’ve dealt with a sensitive scalp in the past, and finding a solution that actually works under the pressure of my career was a game-changer. I’m happy to represent a brand that bridges the gap between science and performance, and I look forward to showing a new generation that taking care of your health, inside and out, is the ultimate performance hack.”

From the brand’s perspective, Jamel Boutiba, Global Brand President of Vichy Laboratoires, stated: “We are thrilled to welcome Vitinha to the Vichy family. He is the perfect embodiment of a generation focused on health—dynamic, precise, and dedicated to living longer and better. Vitinha is a fantastic and successful football player, and I was drawn to his talent and the way he remains grounded, authentic, and approachable. He is a relatable, positive voice that resonates strongly with a wide community of male consumers who are increasingly interested in self-care, yet require it to be functional and expert-led. By sharing his personal experience with Vichy, Vitinha helps us highlight the importance of skin, scalp, and hair health, showcasing that dermatological efficacy is truly the foundation of peak performance.”

Vitinha’s professional journey is a testament to precocious talent and technical mastery. Rising through the ranks of FC Porto before becoming a centerpiece of Paris Saint-Germain and the Portuguese national team, he has earned a reputation for his vision, stamina, and infectious positive energy. Off the pitch, his style and influence have made him a beloved figure for a generation that sees sport as a lifestyle.

With this partnership, Vichy Laboratoires reaffirms its mission to boost “beauty capital” at every stage of life, providing a male audience with the dermatological tools needed to perform at their best, inside and out.